Which term refers to creating newsworthy events to gain public notice?

The term that refers to creating newsworthy events to gain public notice is press agentry. This practice focuses on generating publicity and attention for an organization or individual through strategic event planning and promotions. It is characterized by the use of various tactics aimed at attracting media coverage and engaging the public’s interest.

Press agentry is often associated with a one-way communication model, where the organization prioritizes visibility and attention rather than fostering a dialogue with its audiences. By staging events or leveraging dramatic narratives, practitioners can effectively capture the media’s interest and create buzz around their subject.

In contrast, public affairs deals more with advocacy and the relationship between an organization and governmental bodies, while investor relations focuses on communication between a company and its investors regarding financial performance and corporate governance. Issues management involves identifying and addressing potential problems before they escalate but does not specifically aim at creating events for publicity.

Thus, press agentry is the most fitting term for the concept of creating newsworthy events solely to gain public notice.