Which period is referred to as the "Official Birth of Industry" in American public relations?

The period known as the "Official Birth of Industry" in American public relations is referred to as the Seedbed Era. This time frame, which spanned from the late 19th century to the early 20th century, marked a significant development in PR practices, characterized by the establishment of more structured communication strategies and strategies that businesses used to manage their public image.

During this era, public relations began to take shape as a professional field, distinct from mere publicity or advertising. Major figures, such as Ivy Lee and Edward Bernays, emerged during this time and contributed foundational ideas and practices that defined the industry. They emphasized the importance of transparency, truthfulness, and maintaining a favorable public image.

The term "Seedbed" highlights how ideas and practices in public relations were cultivated and developed, leading to the more systematic approach seen in contemporary PR. This foundational period laid the groundwork for public relations as an essential component of business strategy and communication, setting it apart from earlier, less formal approaches. The focus on building long-term relationships and understanding public audience needs established the groundwork for modern public relations practices.