Which of the following statements is true regarding the role of public relations?

The statement that public relations seeks to build and maintain relationships with the audience is accurate because one of the primary goals of public relations is engagement and sustaining positive interactions between an organization and its various stakeholders. Effective public relations strategies focus on creating mutual understanding, trust, and goodwill, which are essential for a long-term positive reputation.

Public relations encompasses a broader spectrum than just crisis management, product promotion, or communication strategies alone. While these elements can play a role, they do not define the entire field of public relations. Instead, it operates on the principle that nurturing relationships is critical in shaping perception, influencing behavior, and fostering loyalty among audiences. This relational approach is key to the success of any PR effort, as it encourages ongoing dialogue and feedback, making it essential for organizations to invest in their stakeholder relationships actively.