Which of the following principles did Ivy Lee emphasize for corporations in relation to the press?

Ivy Lee is recognized as one of the founding figures of modern public relations, and his emphasis on transparency and approachability significantly shaped corporate communication strategies. He advocated for organizations to adopt a more open and honest relationship with the media and the public. By encouraging transparency, Lee believed that corporations could foster trust with their audiences, thus enhancing their public image.

This principle rejects the idea of concealing information or controlling the narrative entirely, as transparency fosters a more authentic dialogue between organizations and their stakeholders. By being approachable, companies can respond to public inquiries and concerns, leading to a more positive corporate reputation and building stronger relationships with their audiences. Lee's approach marked a shift toward acknowledging the importance of public perception and the need for ethical communication practices in public relations.