Which of the following is NOT a method to measure media coverage?

Audience engagement levels are not a direct method for measuring media coverage. Media coverage is typically quantified through metrics that analyze the volume and nature of coverage in various media outlets.

Sentiment analysis evaluates how the coverage is perceived—positive, negative, or neutral. Frequency of mentions counts how often a particular topic, brand, or individual is referenced across media channels. Impressions and reach focus on the potential audience size that has been exposed to the content.

In contrast, audience engagement levels pertain to how actively an audience interacts with content (e.g., likes, shares, comments) rather than tracking the amount or nature of coverage itself. Hence, while engagement is significant for evaluating overall communication effectiveness, it does not fit into the category of methods for measuring the quantity or quality of media coverage specifically.