Which of the following is a key benefit of digital communication in public relations?

The key benefit of digital communication in public relations is that it allows for broader reach and engagement. This is primarily due to the vast audience available online through various platforms, such as social media, websites, and email. Digital communication eliminates geographical barriers, enabling organizations to connect with diverse audiences more effectively than traditional methods.

Furthermore, digital channels provide opportunities for two-way communication, allowing organizations to engage with their audiences, gather feedback, and foster relationships in a manner that was not previously possible. This engagement helps create a more interactive experience and can enhance brand loyalty and trust, which are crucial in public relations.

While other options may touch on aspects of communication, they do not highlight the expansive potential for reach and engagement that digital communication uniquely provides.