Which of the following is NOT a focus of public relations practices?

Product merchandising is not a primary focus of public relations practices. Public relations primarily aims to build and maintain relationships between organizations and their various publics, such as customers, employees, and the media. This includes engaging with the community to foster goodwill, managing media relations to ensure accurate representation, and overseeing reputation management to protect and enhance the organization's image.

Community engagement is about involving the organization positively in local or relevant communities, media relations entails managing interactions with the media to facilitate coverage and communicate messages effectively, and reputation management includes strategies aimed at shaping the public perception of an organization. In contrast, product merchandising is more aligned with marketing practices focused on promoting and selling products rather than managing relationships or reputations.