Which of the following is NOT a step in the RACE model?

The RACE model, which stands for Research, Action, Communication, and Evaluation, outlines a structured approach to public relations. Each step of the model plays an essential role in developing an effective PR strategy.

In the context of this model, 'Communication' is a crucial component because it represents the messaging and engagement aspect of PR strategies. 'Evaluation' is also a key step, as it involves assessing the effectiveness of the communication efforts and determining how well the objectives were met. 'Action' refers to the planning and proactive measures taken to achieve the goals set forth in the PR campaign.

On the other hand, 'Organization' does not form part of the RACE model framework. While organizations play a vital role in public relations activities, 'Organization' is not a distinct step or element within the RACE process. Instead, it could be interpreted as part of the broader context in which the RACE model is applied.

Thus, understanding the RACE model's framework helps clarify why 'Organization' is not included among its steps.