Which of the following is NOT a characteristic of public relations?

In public relations, one of the key characteristics is the emphasis on two-way communication rather than one-way communication. The field is built on the foundation of fostering relationships between organizations and their target audiences, which inherently requires listening and responding to stakeholder feedback. Effective public relations practices involve engaging with the public, understanding their perspectives, and adjusting communication strategies accordingly.

The incorrect choice emphasizes a one-way approach, suggesting that information is simply disseminated from the organization to the public without interaction or consideration of audience input. This is contrary to the core principles of public relations, which advocate for dialogue and mutual understanding instead of unilateral messaging. Therefore, identifying 'one-way communication' as not a characteristic of public relations aligns with the profession’s focus on building lasting relationships through reciprocal communication.