Which notable book did Edward Bernays publish in 1928?

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Edward Bernays published "Crystallizing Public Opinion" in 1928, a seminal work that significantly shaped the field of public relations. In this book, Bernays articulates the fundamental principles of public relations practice and emphasizes the importance of understanding public opinion for effective communication strategies. He argues that public relations practitioners must not only communicate messages but also study and influence public perception and attitudes.

This book laid the groundwork for modern public relations by advocating for the use of psychology and sociology in media communications, which remains relevant to the field today. Bernays' insights into how to craft messages that resonate with audiences and the ethical responsibilities of public relations professionals have had a lasting impact on the industry. The other mentioned titles either do not exist or are not directly associated with Bernays in the context of his contributions to public relations literature during that era.