Which method is considered uncontrolled in PR?

The method considered uncontrolled in public relations is publicity. Publicity refers to the information and news coverage that is disseminated to the media without direct control from the organization. Unlike advertising, where the content and placement are carefully crafted and paid for by the company, publicity relies on media outlets to interpret and present the information as they see fit. This means that the organization does not have the power to dictate how the message will be framed or received by the audience.

Publicity can be advantageous because it can generate greater credibility and a sense of volume, often being perceived as more trustworthy than paid advertisements. However, this lack of control means that the organization must be prepared for a range of reactions and interpretations, which is a key aspect of why it is viewed as an uncontrolled method in public relations.