Which figure is associated with the establishment of ethical mandates in public relations practices?

Arthur Page is recognized for his significant contributions to the field of public relations, particularly in establishing ethical standards and practices. He was a pioneer in the concept of corporate public relations and believed that communication should be grounded in honesty, integrity, and transparency. Page's principles emphasize that a company’s actions should align with its words, and he advocated for the idea that good public relations must be founded on ethical practices.

His well-known Page Principles outline the importance of building relationships with stakeholders, providing truthful information, and actively listening to different perspectives. These principles serve as a foundational guide for current public relations professionals striving to maintain ethical standards in their practice.

Other figures, while influential in their own right, do not have the same direct association with the establishment of ethical mandates within public relations.