Which characteristic describes Ivy Lee’s approach to public relations?

Ivy Lee is recognized as one of the founding figures of modern public relations, and his approach was notably characterized by an emphasis on humanizing businesses. He believed that businesses should communicate openly and honestly with the public and considered transparency essential for building trust. Lee advocated for treating the public as partners rather than adversaries, which meant presenting the human side of corporations and engaging constructively with stakeholders.

This principle of humanizing businesses ultimately helped to shape the ethical framework within which public relations operates today. By focusing on the needs and concerns of the public, Lee aimed to create a more favorable image for the corporations he represented, thus influencing the field positively and establishing long-term relationships with audiences.