What type of media includes content created by an organization?

Owned media refers to content that is created and controlled by an organization itself. This can include elements such as the organization's website, blogs, social media channels, and any other platforms that the organization maintains where it disseminates information directly to its audience. These channels allow the organization to craft its message, showcase its values, and build a direct relationship with its audience without any intermediary.

In contrast, paid media involves content that an organization pays to promote, such as advertisements, while earned media refers to publicity that is gained through efforts like press releases or media coverage, and shared media emphasizes content that is shared among users on social platforms or through online interactions. Thus, owned media stands out as the category that clearly encompasses the content directly created by the organization itself.