What is the purpose of a communication plan in PR?

The purpose of a communication plan in public relations is to provide a strategic outline for communication. A well-constructed communication plan serves as a roadmap that guides an organization in how to convey its messages effectively to its target audiences. This includes defining the communication goals, determining key messages, identifying the appropriate methods and channels for communication, and establishing metrics for evaluating the plan's success.

The focus on strategy is crucial, as a communication plan helps ensure that all messaging aligns with the organization's objectives and that stakeholders receive consistent and accurate information. By having a clear strategy, organizations can manage their reputation, engage with audiences, and address challenges proactively.

While aspects like budget details, hiring goals, and employee relations are important in the overall functioning of an organization, they are outside the primary focus of a communication plan. Such plans are specifically designed to enhance communication strategies, making option B the most relevant choice in this context.