What is the definition of public relations?

The definition of public relations as "the strategic communication process that builds mutually beneficial relationships" highlights the core purpose and function of PR. This definition emphasizes the importance of strategic communication—a deliberate effort to convey messages effectively to build understanding and trust. It underscores the notion of mutual benefit, meaning that effective public relations fosters positive relationships not only for the organization but also for the audience it serves, such as customers, stakeholders, and the general public.

Public relations goes beyond simply promoting products or enhancing customer loyalty; it focuses on the broader context of relationship-building. This involves understanding the needs and perspectives of various stakeholders, engaging in dialogue, and developing strategies that enhance credibility and reputation. The emphasis is on communication that is two-way, facilitating interactions that can lead to greater understanding and benefit for all parties involved.