What is one of the five principles established by Arthur Page in public relations?

One of the foundational principles established by Arthur Page in public relations is transparency in messaging. This principle emphasizes the importance of being open and honest in communications with stakeholders, including the public, employees, and the media. Page believed that building trust and credibility depends on an organization's commitment to clarity and truthfulness. Transparency is essential for fostering strong relationships and ensuring that an organization is viewed as responsible and ethical. By prioritizing this principle, public relations practitioners can enhance their organization's reputation and effectively manage communication during both positive and challenging times.