What is crisis communication?

Crisis communication refers to the strategic approach employed to manage the flow of information during emergencies or unexpected events that could negatively impact an organization or its stakeholders. This can involve addressing the immediate needs for information dissemination, controlling the narrative, and ensuring that accurate information is conveyed to the public and media.

Successful crisis communication aims to protect the organization’s reputation, maintain public trust, and mitigate damage during a crisis. It includes preparing communication plans in advance, understanding the audience, and being transparent and timely in responses. This effective management is crucial in navigating the complexities and potential fallout during crises, making the strategy used to manage information during emergencies the correct definition of crisis communication.

The other choices relate to different areas of communication and public relations, distinguishing them from the specific focus of crisis communication.