What do strategic communication plans typically outline?

Strategic communication plans primarily focus on outlining clear objectives and the methods for evaluating the effectiveness of communication efforts. This includes defining specific, measurable goals that the organization aims to achieve through its communication initiatives, as well as the metrics or evaluation techniques that will be used to assess progress toward these goals.

Having well-defined objectives ensures that all communication activities are aligned with the overall mission and vision of the organization, guiding the messaging and tactics employed. Evaluation methods are crucial in determining the success of the strategies implemented, providing insights that can inform future communication efforts. This comprehensive approach is instrumental in achieving coherence and overall effectiveness in public relations practices, which is at the heart of strategic communication planning.

In contrast, while financial forecasts, daily operational tasks, and employee roles are important components of a business’s functioning, they do not specifically pertain to the focus and scope of a strategic communication plan. Such plans are primarily concerned with the flow of information and the interaction with audiences rather than the broader organizational tasks or internal business functions.