What campaign encouraged women to smoke by participating in a parade?

The campaign that encouraged women to smoke by participating in a parade is indeed associated with Bernays and is often referred to as the "Torches of Freedom" campaign. This campaign took place during a parade in New York City in 1929, coinciding with the suffrage movement and aimed to promote smoking among women as a symbol of liberation and equality. Edward Bernays, known as the father of public relations, orchestrated this event, using it as a strategic move to change societal perceptions about women smoking in public.

By positioning smoking as an act of defiance against societal norms and a celebration of women's rights, the campaign effectively linked cigarette consumption with the broader struggle for gender equality. This innovative strategy helped normalize smoking among women and has been studied extensively in public relations for its impact on marketing and social change.