Rex Harlow defines public relations as which of the following?

Rex Harlow's definition of public relations emphasizes it as a management function that involves maintaining mutual lines of communication between an organization and its various publics. This perspective underscores the importance of dialogue and relationship-building, which are critical components of effective public relations practice.

Harlow recognizes that public relations is not merely a one-way communication tool or a promotional gimmick, but rather a strategic function that requires understanding the needs and opinions of different stakeholders. By fostering two-way communication, organizations can build trust and credibility with their audiences, which is essential for long-term success.

This definition aligns with the broader goals of public relations, which involve managing relationships and communicating effectively rather than just driving sales or spreading awareness, which are more aligned with marketing or advertising strategies. Harlow's view encapsulates the holistic nature of public relations, where the focus is on strategic management and effective communication, ultimately leading to mutually beneficial relationships.