In public relations, which best describes "significance" as related to newsworthiness?

In public relations, "significance" in terms of newsworthiness often refers to the impact an event has on a large number of people. The rationale behind this is that news outlets prioritize stories that will resonate with or affect a broad audience, as such stories are more likely to engage readers or viewers, thereby generating interest and sparking discussions. The larger the potential impact on the public, the more likely it is that the story will be deemed newsworthy.

While other factors like geographical relevance, complexity of information, and timing can influence how news is reported, they do not capture the core essence of significance in the context of newsworthiness as effectively as the immediate impact on people's lives does. For instance, a local event may have geographical significance, but unless it has wider implications or affects a larger population, it may not hold the same weight as an event that impacts a broader community. Similarly, complicated stories might be important but could struggle for air time if they do not convey significance in terms of audience impact.