Edward Bernays is considered the father of public relations and is known for coining which term?

Edward Bernays is recognized as the father of public relations primarily due to his significant contributions to the field and his emphasis on the strategic use of communication to influence public perception. He is credited with coining the term "public relations," which encapsulates the practice of managing communication between organizations and their publics. This term signifies a professional approach to building relationships and fostering understanding, aligning perfectly with Bernays' innovative strategies and tactics that shaped the early practices of public relations.

Bernays' work focused on the persuasive aspects of communication and the importance of understanding audience psychology, which further established public relations as a distinct profession aimed at promoting mutual understanding not just between businesses and consumers, but also within society at large. His belief that communication should serve a broader purpose, enhancing social good while achieving organizational goals, established foundational principles that are still relevant in modern public relations practices.